Web Copywriting

content-is-king-1132259_640I’m sure you’ll have heard of the expression ‘Content is King’. This is very true if you’re talking about web content. Content needs to be easy to read, easy to navigate and easy for the search engines to find and, most important of all, relevant content.

Writing and preparing content for the Web is different to writing and preparing content for print documents and publications. Web content needs to grab the attention of the reader and get the results you want. Every website has a specific target audience and requires a different type and level of content. For example, some websites will be focused on selling a product or service……but some will be informational only, aiming to educate the reader, providing possibly complex information in an easy to read and understand format.

Whether you are selling a product/service or if you merely want to let people know your latest news on a personal site, I have the necessary skills and attention to detail that will help your site stand out from the crowd.

Search Engine Optimisation (SEO) is a very important part of writing for the Web, but must not be overused or your readers will notice and you’ll lose them. It needs to be improvement-974061_640subtle but powerful – the text must contain relevant keywords and phrases that are most likely to be entered into a search engine by your potential customers. For example if you own a cat and are looking for a cattery in your area, what would you type into your search engine? You might type in ‘Cattery in Charente’. So, if you owned a cattery and were writing your website, you’d want this phrase to be included in your content. I have experience of SEO and can help you decide which words and phrases would help your business get recognized.

Images are also an important factor in pulling together a website, but you have to be careful. You need to have images to enhance the written word, but it can be tempting to overdo it and then the images become a distraction. This obviously then takes the focus away from the message you’re trying to get across. You need a healthy balance.