There are several reasons why you might want to create a newsletter. It might be that you simply want to keep in touch with your customers on a regular basis, reminding them of what you do; you might want to use it to launch new products or services; include special offers or discounts or talk about upcoming events you will be attending. Done effectively, a newsletter can enhance your businesses credibility and build your brand or identity.
Whatever your reasons, your newsletter content needs to be valuable and relevant to your customers, so they want to read it every time it drops into their email inbox. There needs to be something in it for them and it needs to be easy to read in simple straight-forward language, without too much emphasis on selling them something.
You can choose to send out your newsletter on a monthly basis, quarterly, bi-annually or annually. I would suggest at least quarterly, so you keep your business in the forefront of your customers’ minds.
I can give your newsletter a more professional edge, with engaging, relevant copy and a creative design for your business.
For a free, no obligation quote, please complete the form on my contacts page and we can start looking at what would best suit the requirements of you and your business.
Alternatively, if you want to produce your own newsletter, take a look at my blog about newsletters, which give you some hints and tips.