Writing a profile, whether personal or for your business, seems to be one of the hardest things to get your head around.
It needs to be factual and relevant to whatever you are writing it for or whomever you are aiming it at. Most people tend to waffle, but a profile is quite simply a concise summary of what you do and how you do it. It only needs to be a short paragraph, not a novel!
An example of a personal profile for a social network site, such as LinkedIn could be….
“I am a self-published author of short stories and poems.
As a Mum to two small children, I write my own blog about family life and the various activities I do with the children.
In my spare time, I like to catch up with my friends by meeting up for a drink, or on Facebook and Twitter.”
Simple and to the point, so have a go and see how you get on….or take away all the hassle and get me to do it for you!
A good, well-written Company profile can attract new business, let potential customers know about your brand, introduce your business in a professional manner and inform your audience about your products and services .…..OR it can drive them away…and with today’s easy access to the internet, your competitors are only a click away.
There are many reasons why you might need a Company profile:
- If your profile is to acquire financing, then your profile should be comprehensive, and should be submitted with a business plan. The profile should give details of your company and staff – things that aren’t in the business plan, but are important to your bid.
- If the profile is needed for a business website, then you will need to ensure that all the important company information is included, such as company address, contact details and details of your management team.
- A profile may be needed if you are trying to attract media attention – this would need to be more intriguing in order to attract editors or reporters. It would need to include details of your company’s mission statement, your products and services and what makes your company stand out from the crowd. If a reporter is looking for a company that provides a particular product or service, and your profile doesn’t mention those things, you could be missing out on valuable ‘free’ advertising.
A company that doesn’t have a well-crafted profile may not attract the best employees when advertising job descriptions, and may not attract the right suppliers to help them grow. The profile needs to project something of your company’s values and personality…something about the culture of your business. It needs to be friendly and portray your company as approachable, but professional.
If this is something you’d like to discuss, please contact me and I can give you a free, no obligation quote.