The key to a successful blog is all in the content – it needs to be compelling, engaging and most importantly, relevant to your audience.
A Blog or Web Log is an online diary that need to be updated frequently to be noticed. Some bloggers update their blogs daily, some once or twice a week. How often you post a new blog is up to you, but the more often you post, the more likely you are to be noticed. You can write a blog about absolutely anything, from documenting your travels around the world, to parenting skills, from business to education. If you run a gardening business for example, you could write a weekly blog on what’s happening in the garden, what jobs need to be done or fun things to make or do with a gardening theme.
Some bloggers write about specific products, testing them and then writing up their findings – this is common in the beauty product industry – a blogger may get sent a new moisturiser to try out and write about…or may buy a particular article of clothing and write about its merits or its downside. Your readers can respond to your blog online, so conversations and debates can sometimes follow.
The length of your blog will depend on what you are trying to achieve. Most blogs are quite short and sweet and to the point, but it really depends on what you are trying to achieve. Some of the blogs I have written are longer, especially if they are informational or educational.
One thing that can’t be avoided is that blogs take up time; time to research and time to decide exactly what you want to talk about. It’s also worth planning your blog posts in advance, so you know exactly what is going to be posted and when. Writing a blog may be just what your business needs to help promote your latest products or to help get your business name out there, but time to write a blog, on top of everything else you need to do, is not always achievable. That is where I can come in and take some of the strain. We can discuss your business and what you want to achieve from your blog, then I can manage your blogging for you, from researching topics to writing them, sourcing images and even publishing them if necessary.