A business plan includes all the practical details of your business and puts it in one place, where you can review your business goals and measure how your business is achieving those goals. It’s a great way to sit back and really think about your business, what you want to achieve now and in the future and how you’re going to get there.
Having a business plan forces you to look at the feasibility of your business, what will work and what won’t work…and makes you focus on the important and essential parts of your business – your next steps, tactics and strategies.
My blog ‘Ten essential tips in making a good business plan’ looks at all aspects of planning and includes a step by step guide to help you do yours.
Marketing your business – Marketing is all about how you get customers. A marketing plan puts all the ideas into one place, so you can see what your marketing strategy is and how you are going to achieve it.
Another way of looking at marketing, quite simply, is how do I promote my business?
In order to really focus your mind on marketing your business, it’s worth pulling together a marketing plan. If you think about marketing, advertising automatically springs to mind. However, marketing (or promoting) your business, is more than just advertising. Your plan will help you to ascertain who your customers are, which customers you want to target and how to get them to choose your products above others in the marketplace.
A marketing plan will also include your existing customers – retention of customers is just as important as gaining new ones, so you need to look at continually reviewing and improving your offer to ensure you stand out from your competitors.
My blog, which gives you ‘Nine fundamental tips for your marketing plan’ takes you, step by step, through creating your plan.
Good luck and let me know how you get on with your business plan and your marketing plan. If you need help, send me an email or complete the form in the ‘Contact’ section of my website.